Future of Marketing: Content Marketing to Rule in 2014 [40 Expert Predictions]

Content marketing is going to rule in 2014 says expert from around the World in a recent research published by Simplify360.


And here's my take:

Content Marketing would be the focus of B2B businesses. Businesses will invest more resources in creating sharable/actionable content. As a platform, Google+ will help businesses in Social and SEO side, and will get more prominence in 2014.

Below are the Top 5 Takeaways of this research:

• Marketing will be more targeted and custom 
• It will be more human and friendly
• Adoption of Digital will increase; Social Media will get more focus 
• Data and analytics will get more prominence 
• Technology usage for marketing will increase Based on the views expressed by experts. 

More thoughts on the presentation below: