And here's my take:
Content Marketing would be the focus of B2B businesses. Businesses will invest more resources in creating sharable/actionable content. As a platform, Google+ will help businesses in Social and SEO side, and will get more prominence in 2014.
Below are the Top 5 Takeaways of this research:
- Marketing will be more targeted and custom
- It will be more human and friendly
- Adoption of Digital will increase; Social Media will get more focus
- Data and analytics will get more prominence
- Technology usage for marketing will increase Based on the views expressed by experts.