Wednesday, December 11, 2013

Future of Marketing: Content Marketing to Rule in 2014 [40 Expert Predictions]

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Content marketing is going to rule in 2014 says expert from around the World in a recent research published by Simplify360.


And here's my take:
Content Marketing would be the focus of B2B businesses. Businesses will invest more resources in creating sharable/actionable content. As a platform, Google+ will help businesses in Social and SEO side, and will get more prominence in 2014.

Below are the Top 5 Takeaways of this research:
  • Marketing will be more targeted and custom 
  • It will be more human and friendly
  • Adoption of Digital will increase; Social Media will get more focus 
  • Data and analytics will get more prominence 
  • Technology usage for marketing will increase Based on the views expressed by experts. 
More thoughts on the presentation below:


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