SEO for Tumblr Blogs

SEO for Tumblr Blogs

Tumblr themes are beautiful. But they suck when it comes to SEO. Most of the themes, I have used does not even generate the unique title tag, and does not follow the order of highest level heading tag rules. So, for Tumblr SEO, you have to change/add a few lines of code to the theme. If you’re familiar with HTML/CSS, you can do it yourself, if not just ask your developer, and he/she will optimize it for you. Go to the Tumblr settings and edit your HTML/CSS theme from there.

Title Tag

If you’re optimizing your Tumblr blog for text posts instead of photos/links/quotes etc., make sure that the <title> tag contains the PostTitle;

<title>{block:PostTitle}{PostTitle} | {/block:PostTitle}{Title}</title>

Meta Description

Add meta description block, if it’s not already there, we will create meta description dynamically from the post later.

{block:Description}<meta name="description" content="{MetaDescription}" />{/block:Description}


On the blog homepage, the blog of your name is the most important factor there, and all the blog posts title becomes secondary. And in the blog post page, the title/heading of your blog post is the most important SEO factor. So, on the homepage (index page), we are going to use <h1> tag for your blog title whereas, for the blog post listing, we are going to use <h2> tag.

<div class="blog-title"> {block:IndexPage}<h1 class="blogtitle"><a class="default" href="/">{Title}</a></h1>{/block:IndexPage} {block:PermalinkPage}<h2 class="blogtitle"><a class="default" href="/">{Title}</a></h2>{/block:PermalinkPage} {block:IfShowDescription} <p class="blog-description">{Description}</p> {/block:IfShowDescription} </div>

Similarly, on the blog post page, we will be using <h1> tag for the blog post title and <h2> tag for the blog title (index page title).

{block:Title} {block:IndexPage}<h2 class="posttitle"><a href="{Permalink}">{Title}</a></h2>{/block:IndexPage} {block:PermalinkPage}<h1 class="posttitle">{Title}</h1>{/block:PermalinkPage} {/block:Title}

This above method is suitable for text posts on Tumblr. After replacing your existing block with the above code; you’re ready to rock the Tumblr SEO. One little thing, you might have to write a CSS for <h1> and <h2> tag.

If you have a photo blog, you can generate title from the PostSummary;

<title>{block:PostSummary}{PostSummary} | {/block:PostSummary}{Title}</title>

Lastly, do not forget to submit your site to Google Webmaster tools. Tumblr creates sitemaps automatically, check your sitemap at (replace yourname) Submit it to Google Webmaster Tools.

Originally published at

0 प्रतिक्रिया :

Post a Comment